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Prediction Markets Swell to 27% of Sports Bets During World Cup

Bloomberg

BusinessBloomberg·Jul 19, 2026·1 min read

Prediction Markets Swell to 27% of Sports Bets During World Cup

Prediction-market trading has surged during a blowout World Cup, far outpacing the growth at traditional sportsbooks and driving home the competitive threat that companies like Kalshi now pose to the sports-gambling industry.

View original source — Bloomberg ↗

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