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Ozempic maker Novo Nordisk sues US rival over ‘materially misleading’ ads

The Guardian

BusinessThe Guardian·Jul 21, 2026·1 min read

Ozempic maker Novo Nordisk sues US rival over ‘materially misleading’ ads

Danish pharma company says Eli Lilly using outdated trial data to make its weight-loss drugs appear more effective Ozempic maker Novo Nordisk said on Tuesday it is suing arch US rival Eli Lilly over “false and materially misleading”…

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