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Clicks Are a Vanity Metric: Ranking Ads for What Actually Converts

Hacker Noon

TechnologyHacker Noon·Jul 22, 2026·1 min read

Clicks Are a Vanity Metric: Ranking Ads for What Actually Converts

A couple of years ago I shipped an ads ranking model that looked like a clean win. Click-through rate went up. The offline metrics held, the A/B test was solid, and the launch note practically wrote itself. Then I looked at what those…

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