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Movie Theaters Embrace the Bewilderingly Lucrative Business of Buckets

The New York Times

BusinessThe New York Times·Jul 23, 2026·1 min read

Movie Theaters Embrace the Bewilderingly Lucrative Business of Buckets

Once, a tub of popcorn was just a tub of popcorn. Now, “collectible concession vessels” could make one chain more than $100 million.

View original source — The New York Times ↗

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