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Men Flock to Microdramas, Romance Stories Rule and Sunday Nights are Prime Time for Viewing

Variety

EntertainmentVariety·Jul 24, 2026·1 min read

Men Flock to Microdramas, Romance Stories Rule and Sunday Nights are Prime Time for Viewing

Microdrama viewership has grown 28-fold over the past two years, and it’s not just for women of a certain age anymore. More than two-thirds of users, male and female, watch romance-based series. And just like TV, microdrama viewership…

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