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Apple raised its prices, then offered to rent you the phone instead

The Next Web

TechnologyThe Next Web·Jul 29, 2026·1 min read

Apple raised its prices, then offered to rent you the phone instead

Apple has a new answer to the complaint that its products cost too much. Do not buy them. Lease them. On Tuesday the company launched Apple Upgrade in the US, a leasing programme run by the buy-now-pay-later firm Klarna. It covers the…

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