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AI price wars: OpenAI cuts GPT-5.6 Luna prices by 80% as model competition shifts toward cost

VentureBeat

TechnologyVentureBeat·Jul 30, 2026·1 min read

AI price wars: OpenAI cuts GPT-5.6 Luna prices by 80% as model competition shifts toward cost

To quote an ancient Jedi Master "Begun, the AI price wars have!" OpenAI is sharply reducing the prices of two models in its GPT-5.6 frontier series, cutting GPT-5.6 Luna, the smallest and fastest model in the series, by 80% and GPT-5.6…

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