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As ‘Spider-Man’ joins ‘The Odyssey’ in Imax, are premium movie screens worth the extra price?

MarketWatch

BusinessMarketWatch·Aug 3, 2026·1 min read

As ‘Spider-Man’ joins ‘The Odyssey’ in Imax, are premium movie screens worth the extra price?

Some movie fans call premium screenings a “gimmick.” Others are driving six hours to see “The Odyssey” in Imax 70mm.

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