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Technology

'It is not a form of advertising': BMW defends Spider-Man pop-up ads that have infuriated customers

TechRadar

TechnologyTechRadar·Aug 5, 2026·1 min read

'It is not a form of advertising': BMW defends Spider-Man pop-up ads that have infuriated customers

Customers hit out at connected cars as Spider-Man ‘ads’ appear in vehicles BMW says the Festive App is not a form of advertising Backlash against connected cars intensifies online Last week, reports emerged in the US of BMW owners…

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