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This mom spent $2,000 on her kindergartner as viral ‘back-to-school hauls’ on TikTok and YouTube spin out of control

MarketWatch

BusinessMarketWatch·Aug 6, 2026·1 min read

This mom spent $2,000 on her kindergartner as viral ‘back-to-school hauls’ on TikTok and YouTube spin out of control

Students and parents are breaking their back-to-school budgets thanks to inflation and social-media trends.

View original source — MarketWatch ↗

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