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Ford picks "Fathom" for its affordable truck name, starts at $28,350

Ars Technica

TechnologyArs Technica·Aug 6, 2026·1 min read

Ford picks "Fathom" for its affordable truck name, starts at $28,350

Ford's second attempt at an electric vehicle strategy is getting closer to primetime. After its initial approach of electrifying its best-selling F-150 fell a little flat, it decided to try something a little radical. An internal…

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