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Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz

The Guardian

BusinessThe Guardian·Aug 8, 2026·1 min read

Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz

The elderflower drink is enjoying explosive growth, with Campari, Sarti Rosa and limoncello varieties also taking off It’s the summer of spritz as British sales figures show the Hugo elderflower cocktail snapping at the heels of the…

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