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Daughter saves father's 34-year-old shoe store with social media, draws long queues in London

Times of India

TechnologyTimes of India·Aug 10, 2026·1 min read

Daughter saves father's 34-year-old shoe store with social media, draws long queues in London

A father's shoe shop faced closure due to rising rents and changing demographics. His daughter, Zineb, used TikTok to showcase vintage shoe styles to a new generation. This social media strategy attracted younger customers, revitalizing…

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