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Entertainment

Streaming Saves TV in Upfront, But Ad-Dollar Declines for Linear Are Significant

Variety

EntertainmentVariety·Aug 10, 2026·1 min read

Streaming Saves TV in Upfront, But Ad-Dollar Declines for Linear Are Significant

The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics…

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