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China childhood staple ‘White Rabbit’ candy gains global praise for classic wrapper design

South China Morning Post

WorldSouth China Morning Post·Aug 12, 2026·1 min read

China childhood staple ‘White Rabbit’ candy gains global praise for classic wrapper design

The time-honoured Chinese creamy candy brand White Rabbit recently went viral for its iconic wrapper design, but the brand, having pursued an active rebranding strategy and collaborations, offers much more than its traditional legacy. A…

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