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Entertainment

Mattel Game Studios Launches to Expand Self-Published Games Biz Across Hot Wheels, UNO and More IP (EXCLUSIVE)

Variety

EntertainmentVariety·Aug 13, 2026·1 min read

Mattel Game Studios Launches to Expand Self-Published Games Biz Across Hot Wheels, UNO and More IP (EXCLUSIVE)

Mattel is revamping its video game business with the launch of Mattel Game Studios, a division of the toy brand that will develop, publish and operate original interactive experiences inspired by Mattel IP. The debut of the new game…

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