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Sports

Are fans now more invested in star names than clubs?

BBC Sport

SportsBBC Sport·Aug 15, 2026·1 min read

Are fans now more invested in star names than clubs?

From Lionel Messi and Cristiano Ronaldo to Erling Haaland and Jude Bellingham, are star names a bigger draw than clubs for young fans?

View original source — BBC Sport ↗

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