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The first Ferrari Luce sold for $40mn, 36 times its estimate

The Next Web

TechnologyThe Next Web·Aug 17, 2026·1 min read

The first Ferrari Luce sold for $40mn, 36 times its estimate

The first production Ferrari Luce sold for $40mn at RM Sotheby’s Monterey auction, setting records for the most expensive new car, electric car and charity car sold at public auction. Ferrari keeps none of the money and the car is not due…

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