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Apple has gotten too predictable. Can its next CEO bring back the element of surprise?

MarketWatch

BusinessMarketWatch·Aug 20, 2026·1 min read

Apple has gotten too predictable. Can its next CEO bring back the element of surprise?

Wall Street is hoping that John Ternus will shift Apple’s AI strategy by spending more, pursuing larger mergers and doubling down on innovation.

View original source — MarketWatch ↗

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