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Filler: Who Answers When Your Website Doesn't Cover the Topic ?

Hacker Noon

TechnologyHacker Noon·Aug 21, 2026·1 min read

Filler: Who Answers When Your Website Doesn't Cover the Topic ?

Companies keep building the website. More pages, better copy, a rebuilt pricing page, a resource library. Buyers stopped reading it. Forrester surveyed close to 18,000 business buyers in 2025. Ninety-four percent used AI somewhere in the…

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