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Lego sales rise as World Cup and F1 ranges prove to be winners

The Guardian

TechnologyThe Guardian·Aug 25, 2026·1 min read

Lego sales rise as World Cup and F1 ranges prove to be winners

Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film…

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