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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

CNBC

BusinessCNBC·Sep 1, 2026·1 min read

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.

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