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Adidas apologizes for ‘offense’ over promotion featuring ex-IDF soldier who lost leg in 2021

Times of Israel

WorldTimes of Israel·Sep 7, 2026·1 min read

Adidas apologizes for ‘offense’ over promotion featuring ex-IDF soldier who lost leg in 2021

Sports giant says it's 'taking feedback seriously' after boycott calls followed inclusion of Shalev Biton in local Israeli campaign advertising Single Shoe service for amputees The post Adidas apologizes for ‘offense’ over promotion…

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