Home / WorldWorldJapan TimesWorldJapan Times·Sep 9, 2026·1 min readSurge in sumo popularity not driven by stars of the sportSumo is enjoying another popularity boom, but unlike past eras, the surge has little to do with its biggest stars and far more with inbound tourism.View original source — Japan Times ↗ShareCopy linkShare on XShare on FacebookRelated storiesWorldJapan TimesWorldJun 17, 2026 · 1 minCultural aspects dominate coverage as sumo enthralls ParisJapan TimesBusinessTimes of IndiaBusinessSep 7, 2026 · 1 minSport needs attention to survive, but can it survive the attention economy?Times of IndiaWorldBBC SportWorldJun 5, 2026 · 1 minWho are Zuffa Boxing and can they shake up the sport?BBC SportSportsESPNSportsSep 5, 2026 · 1 minSeparating fact from fiction: The influencer controversy at the US OpenESPN
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