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Bloomberg

BusinessBloomberg·Sep 10, 2026·1 min read

e.l.f. Beauty Sees Skincare as Growth Engine

While e.l.f. Beauty's roots are in color cosmetics, the company has recently focused on building its skincare portfolio: since 2022, its launched an in-house skincare line and acquired two other brands (most recently Hailey Bieber's Rhode…

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