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Starbucks CEO Brian Niccol says next stage of turnaround focuses on cafe makeovers, customer experience

CNBC

BusinessCNBC·Sep 10, 2026·1 min read

Starbucks CEO Brian Niccol says next stage of turnaround focuses on cafe makeovers, customer experience

Starbucks is now two years into its turnaround under CEO Brian Niccol.

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