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Commentary: A US$2,000 iPhone gives Apple’s new CEO his Steve Jobs moment

CNA

BusinessCNA·Sep 10, 2026·1 min read

Commentary: A US$2,000 iPhone gives Apple’s new CEO his Steve Jobs moment

Apple will need to spend a great deal of energy explaining the “why” of a foldable iPhone that costs at least US$2,000, says Bloomberg Opinion's Dave Lee.

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