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Bloomberg

BusinessBloomberg·Sep 14, 2026·1 min read

Authentic Brands’ Matt Maddox: Ready to IPO Early 2027

Matt Maddox, CEO of Authentic Brands, discusses why the company is partnering with creator Stephen Bartlett in a joint venture rather than pursuing a buyout-style deal. Maddox says Authentic Brands sees the creator economy as a major…

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