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Channel 4 & Paramount’s 5 Make History With Advertising Deal

Deadline

EntertainmentDeadline·Sep 15, 2026·1 min read

Channel 4 & Paramount’s 5 Make History With Advertising Deal

Channel 4 and Paramount UK network 5 (previously Channel 5) have struck a historic pact over advertising. For the first time, two UK public service broadcasters will join together on ads, with Channel 4 Sales becoming the exclusive partner…

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