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The Next Web

TechnologyThe Next Web·Sep 16, 2026·1 min read

“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT

“Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses,” OpenAI said on 16 September. The biggest change is a test of Sponsored Agents. After clicking an ad in ChatGPT…

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