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The strategic difference between loyalty and inertia

Philippine Daily Inquirer

WorldPhilippine Daily Inquirer·Sep 17, 2026·1 min read

The strategic difference between loyalty and inertia

Are customers returning because they choose you or because they have not found a reason to leave? A few times each month, I return to the same beef noodle shop in Opus Mall. It is only a kilometer from my home, making it convenient…

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