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Sportsbooks remain king this football season, but upstarts are making a run for the money

CNBC

BusinessCNBC·Sep 18, 2026·1 min read

Sportsbooks remain king this football season, but upstarts are making a run for the money

"Prediction markets are growing the overall market — at least for now," said Chris Grove, partner emeritus at Eilers & Krejcik Gaming.

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