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Technology

‘It's just attacks on price every single time we launch a product… If you want the best engineering, you have to pay’

TechRadar

TechnologyTechRadar·Sep 20, 2026·1 min read

‘It's just attacks on price every single time we launch a product… If you want the best engineering, you have to pay’

Talk to anyone about Dyson, and you can be certain that pricing will come up before long. It's not unjustified: this is the brand that gave us a $399 (£299 / AU$549) hair dryer, back in 2016 when that kind of price tag was unfathomable for…

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