Home / TechnologyTechnologyABC NewsTechnologyABC News·Sep 20, 2026·1 min readFrom fashion forward to failure: What went wrong for Cue?Cue had a reputation for reinvention, with the proof hanging in the wardrobes of generations of women. But what inspired the start of the brand in 1968 has led to its demise.View original source — ABC News ↗ShareCopy linkShare on XShare on FacebookRelated storiesWorldRNZWorldSep 15, 2026 · 1 minFashion brand Cue in receivershipRNZWorldABC NewsWorldSep 15, 2026 · 1 minBreaking: Aussie fashion brand Cue Clothing falls into receivershipABC NewsWorldStuffWorldSep 15, 2026 · 1 minNZ jobs uncertain as major fashion brands collapseStuffWorldTimes of IndiaWorldSep 14, 2026 · 1 minTech VC on Nike’s worst-ever stock fall: ‘Mastery & excellence became too traditional’Times of India
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