‘Wow, is that them now?’ Popstar rebrands that took over pop culture

Every artist has their own distinct sound—one that, when people think of them, instantly defines who they are. It’s something carefully built from the start of their career so fans can recognize them easily. But what happens when they completely shift that identity and step into a new era that sometimes makes them even more popular? Popstar rebrand is when an artist changes their image, sound, styling, branding, or overall public identity to enter a new era of their career. It often includes having a new logo, fashion aesthetic, music genre, personality, or marketing strategy. It is mostly done to […]... Keep on reading: ‘Wow, is that them now?’ Popstar rebrands that took over pop culture