Stephen Curry lands long-term deal with Chinese company Li-Ning

SAN FRANCISCO — Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced Monday the partnership to keep building Curry’s global reach in basketball, golf and lifestyle. READ: Playing in Nikes, Stephen Curry leads Warriors past Jazz The partnership of a lifetime. pic.twitter.com/PtnTakEf4a — Stephen Curry (@StephenCurry30) June 1, 2026 Curry and Li-Ning will team up on brand creation and product development along with sports culture initiatives with what they called “a shared commitment to inspiring the next generation of athletes around the world.” Curry called it “the […]... Keep on reading: Stephen Curry lands long-term deal with Chinese company Li-Ning