‘Love Island USA’ Season 8 Is Peacock’s Most-Watched TV Debut Ever, With 23% of Viewership on Phones and Tablets

Season 8 of “Love Island USA” has achieved the most-watched debut for an original season of television ever on Peacock.

The season, which premiered on June 2 and has released three episodes so far, has reached a total of 824 million minutes watched, according to first-party data from NBCUniversal. That’s a 74% increase compared to the initial three-day total of Season 7 — which aired in 2025 and was itself a big viewership draw for Peacock — and outpaces the three-day viewership of any series Peacock has ever debuted.

Translated into into the standard viewership metric used by Netflix and some other platforms, “Love Island USA” Season 8 is at roughly 3.7 million views — calculated by dividing the 824 million-minute total by the 224 minutes of content currently available.

Interestingly, and perhaps because of the appointment-viewing nature of “Love Island USA,” NBCUniversal also touts that 23% of Season 8 viewership has come from phones and tablets, the largest mobile usage any Peacock original series has seen during its launch window. Unsurprisingly, the show has become a major topic of conversation on social media, and video views on NBCUniversal’s social channels surpassed 43 million on June 2 alone.

“Love Island USA” is hosted by Ariana Madix and narrated by Iain Stirling. The series is produced by ITV America in association with Lifted Entertainment and WPP Media’s Motion Entertainment and is distributed by ITV Studios. Executive producers include David George, Adam Sher, Jordana Hochman, Bernie Schaeffer, Ben Thursby-Palmer, James Barker, Blake Garrett, Courtney Rosenthal, Sophie Brown, Richard Cowles, Mike Spencer, Tom Gould, Ali Hill and Martin Oxley.