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How a Starbucks marketing stunt spiralled into mass boycotts in South Korea

The Guardian

WorldThe Guardian·Jun 6, 2026·1 min read

How a Starbucks marketing stunt spiralled into mass boycotts in South Korea

A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm It was a PR nightmare: customers smashing Starbucks branded tumblers and mugs as fans deleted…

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