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Hasbro is turning Optimus Prime and Mr. Potato Head into AI-powered voices

TechRadar

TechnologyTechRadar·Jun 6, 2026·1 min read

Hasbro is turning Optimus Prime and Mr. Potato Head into AI-powered voices

Hasbro's new AI character initiative may be a smart licensing strategy, but transforming iconic childhood figures into endlessly available conversational AI could weaken the very magic that made them beloved in the first place.

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