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Why an AI 'Death Spiral' Threatens the Internet

Bloomberg

ScienceBloomberg·Jun 7, 2026·1 min read

Why an AI 'Death Spiral' Threatens the Internet

For decades, publishers depended on search engines to send readers to their websites, where advertising helped fund the creation of online content. But the rise of AI-powered search is changing that model. Researchers like Rand Fishkin say…

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