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Perion CEO Tal Jacobson Says The Future Of Ad Tech Is Autonomous Execution

Hacker Noon

TechnologyHacker Noon·Jun 9, 2026·1 min read

Perion CEO Tal Jacobson Says The Future Of Ad Tech Is Autonomous Execution

For years, the advertising industry has treated artificial intelligence primarily as a recommendation engine. AI systems could identify audiences, suggest budget allocations, or surface optimization opportunities, but the actual execution…

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