Lovin Malta Hits 208 Million Views And 800,000 Followers As It Celebrates 10 Years

This year marks a major milestone for Lovin Malta.

Ten years ago, we set out with a simple goal: tell Malta’s stories in a way that was engaging, accessible and relevant to the people who live them every day.

A decade later, that community has grown to 802,793 followers across all platforms, including 380,100 followers on Facebook and 255,352 followers on Instagram, while our content generated a staggering 208,865,662 views in just one month.

Of those, 111.7 million views came from Facebook, while 80.8 million came from Instagram, making this one of the biggest periods in Lovin Malta’s history.

But while we’re proud of the numbers, what we’re most proud of is the community behind them.

A Year Of Celebrating With Our Audience

To mark our 10th anniversary, we’ve been giving back to the people who helped us get here.

Over the past months, we’ve launched some of our biggest giveaways ever, including:

A Caribbean cruise for two

10 free flights

One year of free cab rides

One year of free pizza

And we’re only getting started, with even more exciting giveaways on the way.

Our Biggest Social Media Awards Yet

This year also saw us host our largest-ever Social Media Awards, recognising the creators, businesses, NGOs and personalities who continue to shape Malta’s digital landscape.

The event celebrated the people and organisations using social media to entertain, educate, inspire and make a difference.

Bringing Malta’s Biggest Stories To You

One of the highlights of the year was the 2026 General Election.

From explainers and policy breakdowns to live interviews, counting hall coverage and real-time updates, our team worked around the clock to keep Malta informed.

We also launched a dedicated election platform featuring tools, resources and guides designed to help voters navigate one of the country’s most important democratic moments.

Want To Reach Hundreds Of Thousands Of Maltese?

As Lovin Malta continues to grow, so do the opportunities for brands to connect with one of the country’s largest and most engaged digital audiences.

Whether you’re looking to launch a campaign, promote a product, tell your story or build your brand, our team can help you reach the right audience through content, video, social media, events and creative campaigns.

Get in touch with [email protected] to find out how your brand can be part of Malta’s biggest conversations.

The First Decade Is Complete. The Next One Starts Now.

The past 10 years have been defined by one thing above all else: the trust of our audience.

Whether you’ve followed us since day one or joined us yesterday, thank you for being part of this journey.

We’ve celebrated a decade of Lovin Malta, but in many ways, it feels like we’re only getting started.

Here’s to the next chapter

READ NEXT: PN Equality Forum Reaffirms Support For LGBTIQ+ Community Following Borg Manché Comments