ANSA is still Italy's most trusted news brand says Reuters Institute

ANSA has come top among Italy's news

brands for the trust the public has in it for the ninth

consecutive year in the annual Reuters Institute's Digital News

Report.

The 2026 report, which profiles the media situations in 48

countries, said 74% of Italians trust ANSA.

That put Italy's top news agency ahead of the SkyTg24 news

channel and financial daily Sole 24 Ore, both on 64%.

The report added that the agency's website, ANSA.it, was joint

second in Italy for weekly online reach, with 17% of people

using it at least once a week, the same as Mediaset's TgCom24.

Only the Fanpage site did better with 22%.

"Historically characterised by television dominance,

concentrated ownership, and a relatively slow digital

transition, Italy's media landscape is now being reshaped by

disputes over platform power, major ownership changes, and the

rise of new online actors," the report said.

"The result is a more competitive but also more fragmented

market, where legacy brands, digital-born outlets, and creators

increasingly coexist and compete".

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