‘The Book Of Mormon’ Scores Record-Breaking $2M With Starry “Magical Mormon Mystery Week” Promotion

Broadway‘s victors claimed their Tony spoils last week, with most of the big winners of the June 7 awards ceremony posting significant box office gains in the week after. The losers, not so much.

Giant, Schmigadoon!, Becky Shaw, Ragtime and The Lost Boys all reported upswings (Death of a Salesman was down but only because of a pre-scheduled seven-performance week; the Arthur Miller play starring Nathan Lane and Laurie Metcalf was as its usual SRO). Cats: The Jellicle Ball, which won three awards but lost the Best Musical Revival award to Ragtime, was off $104,072 from the previous week, settling at $923,483 with 86% of seats filled at the Broadhurst.

The big winner of the week, though, was The Book of Mormon, which broke the house record at the Eugene O’Neill Theatre as a result of the musical’s “Magical Mormon Mystery Week,” in which the production welcomed back some original cast members for every show from June 9 to 14, in honor of the 15th anniversary. (The original cast members Josh Gad, Andrew Rannells, Rory O’Malley and Nikki M. James also regrouped for a reunion performance at the Tonys).

The grand Mormon total: A weekly, eight-performance gross of $2,238,369, jumping $1,516,501 over the previous week to break the production’s previous nine-performance record of $2,224,280 from January 2025. With an average ticket of $264.93, Mormon was the week’s most expensive seat on Broadway.

Also posting strong numbers were:

Giant starring Tony winner John Lithgow: $1,382,574;

Schmigadoon!, Best Musical winner: $1,135,916;

Becky Shaw, featuring Tony winner Alden Ehrenreich and playing its final week: $690,137;

Ragtime, Best Musical Revival: $1,434,567;

The Lost Boys, starring Best Featured performers Ali Louis Bourzgui and Shoshana Bean: $1,368,098

Titanique, though nominated for four Tony Awards including Best Musical but going home with no wins, was down $159,423 to $703,768, filling just 73% of seats at the St. James.

The Rocky Horror Show, which had one canceled performance, grossed $1,017,843 and was at about 100% capacity for the seven shows.

On the lower end of the spectrum, Celebrity Autobiography, which has announced an early June 21 closing, took in just $81,264, with 27% of seats at the Shubert filled. Dog Day Afternoon was at 70% of capacity at the August Wilson, grossing $554,616, and The Fear of 13 was at 62% for a $449,711 gross. Two Strangers (Carry A Cake Across New York) took in $597,341, attendance at 73% of capacity.

In all, the 39 Broadway productions – one fewer than the previous week – grossed $38,561,313 for the week ending June 14, holding steady with the previous week but down about 2% from last year at this time. Attendance was 301,384, down 5% from the previous week and 4% year-to-year.

In the 3rd week of the 2026-27 season, Broadway has grossed $114,099,796, down about 12% from last year at this time, with total attendance of 940,630 down 4%.

All figures courtesy of The Broadway League. For more box office information visit the League’s website.