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We Grew Active Deposit Share From 27% to 40% — Then Growth Stalled

Hacker Noon

TechnologyHacker Noon·Jun 16, 2026·1 min read

We Grew Active Deposit Share From 27% to 40% — Then Growth Stalled

A product post-mortem on growing CoinHold, EMCD's crypto savings product. Before any growth work, we spent ~6 months refactoring a legacy codebase that miscalculated accruals — you can't grow a deposit product on rails that break. The…

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