Home / BusinessBusinessCNBCBusinessCNBC·Jun 17, 2026·1 min readAllbirds continues AI pivot with name change and CEO hire, sending stock soaringAllbirds became NewBird AI in April and said it would trade shoes for AI compute infrastructure.View original source — CNBC ↗ShareCopy linkShare on XShare on FacebookRelated storiesBusinessThe Next WebBusinessJun 17, 2026 · 1 minAllbirds sells its shoes, renames itself Smartbird, and says it is now an AI infrastructure companyThe Next WebTechnologyCNATechnologyJun 17, 2026 · 1 minAllbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEO; shares soarCNATechnologyCNATechnologyJun 17, 2026 · 1 minAllbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEOCNATechnologyBloombergTechnologyJun 17, 2026 · 1 minThe Latest on Allbirds’ Abrupt Pivot to AI: a New Name and CEOBloomberg
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TechnologyCNATechnologyJun 17, 2026 · 1 minAllbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEO; shares soarCNA
TechnologyCNATechnologyJun 17, 2026 · 1 minAllbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEOCNA
TechnologyBloombergTechnologyJun 17, 2026 · 1 minThe Latest on Allbirds’ Abrupt Pivot to AI: a New Name and CEOBloomberg