When you have a name people say is 'too hard'

Similarly, for Māori, a name can be a connection to ancestral land, marae, hapū and iwi. That sentiment is shared by many cultures worldwide, according to Te Atawhai o Te Ao researcher Helen Parker (Tapuika, Tūhourangi, Te Rarawa, Ngāti Kahu, Tūwharetoa ki Kawerau, Tūhoe).