Home / TechnologyTechnologyMarketWatchTechnologyMarketWatch·Jun 17, 2026·1 min readIt’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boomTech giants are gobbling up memory chips for AI servers, leaving Apple with soaring component costs that Tim Cook says will inevitably be passed on to consumers.View original source — MarketWatch ↗ShareCopy linkShare on XShare on FacebookRelated storiesTechnologyThe Next WebTechnologyJun 18, 2026 · 1 minApple to raise prices as memory chip shortage bites, Tim Cook saysThe Next WebTechnologyCNATechnologyJun 17, 2026 · 1 minApple to raise prices due to memory chip shortage, CEO tells WSJCNATechnologyEuronewsTechnologyJun 18, 2026 · 1 minApple price rises are ‘unavoidable’, CEO warns, as AI chip costs surgeEuronewsTechnologyThe VergeTechnologyJun 17, 2026 · 1 minTim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise pricesThe Verge
TechnologyThe Next WebTechnologyJun 18, 2026 · 1 minApple to raise prices as memory chip shortage bites, Tim Cook saysThe Next Web
TechnologyCNATechnologyJun 17, 2026 · 1 minApple to raise prices due to memory chip shortage, CEO tells WSJCNA
TechnologyEuronewsTechnologyJun 18, 2026 · 1 minApple price rises are ‘unavoidable’, CEO warns, as AI chip costs surgeEuronews
TechnologyThe VergeTechnologyJun 17, 2026 · 1 minTim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise pricesThe Verge