Home / BusinessMarketWatchBusinessMarketWatch·Jun 17, 2026·1 min readIt’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boomTech giants are gobbling up memory chips for AI servers, leaving Apple with soaring component costs that Tim Cook says will inevitably be passed on to consumers.View original source — MarketWatch ↗ShareCopy linkShare on XShare on FacebookRelated storiesCNABusinessJun 17, 2026 · 1 minApple to raise prices due to memory chip shortage, CEO tells WSJCNAThe VergeTechnologyJun 17, 2026 · 1 minTim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise pricesThe VergeTechRadarTechnologyJun 17, 2026 · 1 minThe PC component crisis isn't going awayTechRadarTimes of IndiaTechnologyJun 4, 2026 · 1 minAmazon, Microsoft, Meta and OpenAI, 'your datacenter problems just got bigger 'Times of India
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