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Onitsuka Tiger pivots from Asics stripes to tap luxury market

Japan Times

BusinessJapan Times·Jun 18, 2026·1 min read

Onitsuka Tiger pivots from Asics stripes to tap luxury market

The 77-year-old sneaker maker is set to be spun off from parent Asics to capitalize on a resurgence in interest for retro aesthetics and Japanese style.

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