Kindle Prime Day deals have already started

As with last year's big sale, Amazon has started its Prime Day Kindle deals early this year. The event isn't technically starting until next Tuesday, but as always, the retailer features a few warm-up deals on its own brand devices, including the popular Kindle ereader series.

Even better still, several models are sitting at record-low prices right now. There is just one caveat — the deals right now are on the kids' versions, rather than the standard models.

That means you'll get an extended warranty, a free limited-time subscription to Amazon Kids+, and a funky themed cover. Functionally, however, the devices are exactly the same as the 'adult' versions. These are still really good deals on the latest devices; I'd be tempted myself if I didn't already own a Kindle.

The deals start with the standard Kindle Kids for just $99 (was $129) — a good option for thrifty readers who just need the basics. Other options include the Kindle Paperwhite for $139 (was $179) and the new Kindle Colorsoft Kids for $179 (was $269). I could see the latter being a particularly good choice for kids' stories and graphic novels.

Note that Amazon's early Prime Day deals also include some great subscription bonuses that won't cost you a cent. Just below, you can see extended free trials for Audible and Kindle Unlimited, which is a great pairing with one of these cheap Kindles.

Early Kindle deals at Amazon today

See more: check out all of today's device deals at Amazon

More great early deals at Amazon this week

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Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.